The four – Le règne des quatre : la face cachée d’Amazon, Apple, Facebook et Google

June 4, 2018

• Title English : The four – the reign of the four: the hidden face of Amazon, Apple, Facebook and Google
• Author : Scott Galloway
• Pages : 382 Sheet
• Publisher : Quanto; Edition: 1 (May 17, 2018)
• ISBN-10: 2889152464
• ISBN-13: 978-2889152469
Product Dimensions : 20,6 x 3,2 x 14,1 cm
• Format Kindle : PDF, Epub and eBook
• Price : 19,90 FREE !!!
• Rating : ⭐⭐⭐⭐⭐⭐ 6/10

♦ Description : “Amazon, Apple, Facebook and Google are the four most influential companies on the planet. Everyone thinks they know where they got there. But everyone is wrong. Despite all that has been written about the Four in the last two decades, no one has gone so far in analyzing their power and success as Scott Galloway. Rather than adhere to the myths built by these companies, Galloway is asking the real questions. How are the Four infiltrating our lives, to the point that they are now almost impossible to avoid (or to boycott)? Why does the stock market forgive them for sins that would destroy other businesses? Is another company still able to challenge them? Galloway shows how the Four manipulate our fundamental emotional needs, and how you can also apply the lessons of their ascension to your own business or career. Whether you want to compete or do business with the Four, or just live in the world they dominate, you must first understand them.”

Biography

“Scott Galloway”

Authors Biography
“Scott Galloway is a professor at the Stern School of Business at New York University, where he teaches branding and digital marketing to MBA students. He is the founder of nine companies, including L2, Red Envelope and Prophet. He was listed by Poets & Quants in 2012 as “World’s 50 Best Business School Professors”. His weekly series on Youtube “Winners and Losers” has been viewed tens of millions of times. The four is his first book.”