• Author : Edward Bernays (Author), Normand Baillargeon (Foreword)
• Pages : 141 Sheet
• Publisher : Zones (October 11, 2007)
• ISBN-10: 2355220018
• ISBN-13: 978-2355220012
• Product Dimensions : 14 x 1,5 x 20,5 cm
• Format Kindle : PDF, Epub, DOCx and eBook
• Price : €
13,50 FREE !!!
• Rating : ⭐⭐⭐⭐⭐⭐ 7/10
♦ Description : “The classic manual of the public relations industry”
Noam Chomsky- “The classic manual of the public relations industry”, according to Noam Chomsky. True little practical guide written in 1928 by the American nephew of Sigmund Freud, this book exposes cynically and without detour the great principles of mass mental manipulation or what Bernays called the “factory of the consent”.
How to impose a new brand of laundry? How to elect a president? In the logic of “market democracies”, these questions merge.
Bernays fully assumes this: the choices of the masses being decisive, those who come to influence them will really hold power. Modern democracy involves a new, invisible form of government: propaganda. Far from criticizing it, the author proposes to perfect and systematize the techniques from the achievements of psychalanyse.
An edifying document where we learn that political propaganda in the twentieth century was not born in totalitarian regimes but in the very heart of American liberal democracy. Text presented by Norman Baillargeon, philosopher, professor at the University of Quebec in Montreal and author of a Small intellectual self-defense course, published by Lux in 2007.”
“Edward Bernays (1891-1995), nephew of Sigmund Freud emigrated to the United States, was one of the founding fathers of “public relations”. Adviser for large American companies, Bernays has developed modern advertising techniques. In the early 1950s, he orchestrated campaigns of political destabilization in Latin America, which accompanied the overthrow of the Guatemalan government, hand in hand with the CIA.”